Graphic design is a combination of images and written word in order to sell a product or idea. This unique style was first seen in the late 19th century in Europe as Japanese sailors emigrated to Europe. As they assimilated into western civilization their native techniques caught the eyes of European artists. Prior to the 1890’s, artwork mainstream art and ad work lacked the combination of art and text.
As time went on graphic design would find its style constantly evolving throughout the decades. The horrific events of WWI and WWII had both positive and negative effects on the industry. On one hand it left artists in Europe displaced. Artists migrated to America as a means of escape from the Axis powers. On the other hand, propaganda was a massive industry on both sides. Citizens in America were encouraged not to drive on Sunday, donate rubber, donate food, and do anything they could to help the war effort. Ads were used to influence people’s opinions on these issues. Many displaced European artists found home in America and brought their unique styles to the country. After the war these artists were used to sell the American dream throughout the next decades. Different ad agencies used different styles in order to sell their product. Volkswagen used sarcasm/irony to sell their cars with the work of Doyle Dane Bernbach. His work was used in the 60’s throughout the 80’s. Each decade brought a new style to the art. Color patterns, font styles, and structure change as trends change. Graphic design is important because it is used in everyday life and crosses all platforms. Not many arts can say they have evolved effectively into the technology revolution. Graphic Design increased the options available to artists to create an emotion, start a dialogue, and/or start a revolution. The tiny details a person uses to create these images are vital to the success of artworks effect on the audience. As technology continues to grow artists are given a plethora of tools that 100 years ago would seem unimaginable. Gif’s, Video’s, animated charts and 3D artwork are all widely used and much more is to come.
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AuthorMcKennon Griffin Archives
March 2017
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